We developed a powerful AI-driven SaaS platform that streamlines local search marketing and reputation management for businesses of all sizes. It turns the complex and time-consuming process of managing business listings, customer reviews, social media posts, and SEO across multiple directories and platforms into an easy, automated experience. This enables brands to efficiently manage dozens or even hundreds of locations from a single dashboard, saving valuable time, improving local search rankings, and ensuring consistent, accurate information across all locations.
AI powered GBP and Listing Directories Management Platform
AI powered GBP and Listing Directories Management Platform
Problem
The client wanted to develop a solution to manage their business presence across multiple directories, review sites, social media platforms, and local SEO efforts more efficiently. They faced challenges in keeping business information consistent and updated across all locations, which hurt their local search rankings and online visibility. Manual processes for updating listings, monitoring and responding to reviews, posting on social media, and optimizing SEO were time-consuming, error-prone, and difficult to scale as their locations grew. They needed a unified, automated platform to simplify these tasks, improve local SEO, and save their team valuable time and resources.
Solution
We developed a comprehensive AI-powered SaaS platform that streamlines and automates the management of local business presence across multiple channels. The platform centralizes all key tasks into a single, easy-to-use dashboard, helping the client efficiently manage hundreds of locations with minimal effort.
Use Cases
Team
Services We Offered
Market Specifics
Deliverables
Client Goals
- Use AI-generated content to suggest marketing ideas, posts, and updates for their listings to boost engagement.
- Offer an affordable, AI-powered marketing tool for small businesses that can’t afford a large marketing team budget.
- Provide AI-driven insights and alerts to take timely actions and double down on opportunities.
- Show clear reports and suggestions to help improve their listings.
- Cut down the time spent making the same updates on hundreds of listings.
- Keep information accurate and consistent across all locations and directories.
- Make it easier to handle and respond to customer reviews.
- Manage brand reputation and respond to customer reviews.
- Be able to grow and manage more locations with consistent information across multiple directories with little to no hassle.
Target Audience
Business Owner/Operators
Brands/Franchises
Agencies
Associations
Payment Service Providers
SaaS Providers
Core Features
Listings & Directory Management
Automates updating, optimizing, and syncing business information across 50+ directories and platforms.
AI-Powered Local SEO (AutoPilot)
Uses AI-driven automation to manage the off-page aspects of local SEO, enhance rankings, and drive more foot traffic.
AI-Guided Smart To-Dos
Provides AI-suggested next steps, such as optimizing listings or posting content, making performance improvements intuitive and timely.
Reputation & Review Management
Monitors customer reviews on Google and Facebook, and enables automated, personalized responses to boost brand reputation.
Social Posting Automation (AutoPilot)
Automatically creates, schedules, and publishes posts to Google, Facebook, and Instagram, and LinkedIn, minimizing manual effort.
GBP Profile Lock
Secures Google Business Profiles by preventing unauthorized edits and protecting listings from unwanted changes.
Photo Manager & Smart Scheduling
Automatically takes photos uploaded to your Photo Library and creates Collections (batches) and schedules them to be published to your Google Business Profile(s) every month.
Custom Location Grouping & Bulk Updates
Enables grouping and mass editing of multiple locations at once, useful for franchises or multi-location businesses.
Extended Performance Data & Insights
Provides 18 months of historical data (compared to the 90-day rolling view on GBP), along with real-time analytics, keyword performance tracking, and reputation insights. Data is consolidated daily, and historical coverage continues to grow over time.
Additional Features
Smart To-Dos
Offers AI-guided recommendations for the next best action, whether optimizing listings, posting content, or responding to reviews, right from the dashboard.
AutoPilot AI
Automatically crafts and posts professional, search-optimized business descriptions and social content, keeping your Google Business Profile optimized and engaging.
Map Keyword Rankings
See how your business ranks against competitors for a specific keyword across chosen regions, with insights into position changes and competitive trends over time.
Customer Reviews Center
Efficiently manage and respond to reviews across all locations from one central dashboard.
Achievements
- Saved hours of work with AI-powered automation for updates, reviews, and content creation.
- Improved search rankings through AI-driven SEO, attracting more customers.
- Enabled faster and consistent review responses to strengthen reputation.
- Kept business information accurate across all locations with Profile Lock and directory management.
- Provided 18 months of performance data for better decision-making.
- Helped small businesses compete with larger brands without big marketing budgets.
Tech Stack
Front-End
JavaScript
Reactjs
Back-End
Python
Django
Django Rest Framework
Postgresql
Quality Assurance Strategies
To ensure the platform was reliable, accurate, and secure, we applied a multi-layered QA approach:
Functional Testing
Verified that all core and additional features, including AI-powered modules, worked as expected across different user roles.
Cross-browser & Cross-device Testing
Ensured the platform performed consistently on major browsers and devices, including desktop, tablet, and mobile.
Performance Testing
Measured response times and load handling, especially for bulk updates across hundreds or thousands of listings.
Data Accuracy Validation
Checked that listing updates, metrics, and AI-generated content were correctly stored, displayed, and synced across Google and directories.
AI Output Validation
Reviewed AI-generated content, insights, and SEO recommendations for quality, tone, and relevance.
Regression Testing
Ran automated and manual tests after each update to ensure existing functionality remained intact.
User Acceptance Testing (UAT)
Worked closely with the client to validate usability, workflows, and feature completeness before launch.
Testing Methodology
We followed a structured testing methodology to ensure the platform’s quality, scalability, and performance:
Requirements Analysis and Planning
- Collaborated with the client to understand core features, AI capabilities, and business workflows to define test scenarios.
Test Planning
- Created a detailed QA plan covering functional, performance, security, and AI-specific validation.
Test Case Design
- Developed comprehensive test cases for each module, including scenarios for AI-powered automation, content generation, and analytics.
Environment Setup
- Configured staging environments mirroring production, with test Google Business Profiles and directory listings for accurate results.
Functional Testing
- Executed manual and automated tests to verify all features worked as expected, including cross-platform and cross-browser checks.
AI Validation
- Reviewed AI-generated outputs for accuracy, tone, SEO relevance, and compliance with brand guidelines.
Bug Tracking & Resolution
- Logged, tracked, and resolved issues using a centralized bug management tool.
User Acceptance Testing (UAT)
- Conducted end-user testing with the client to confirm readiness before deployment.
Why we used this particular methodology?
Prioritization
Key features like AI-powered document generation and visa petition preparation were prioritized to meet immediate user needs. Focus was placed on delivering critical functionalities first, ensuring a smooth and timely launch.
Defect Management
Defects were tracked using Notion, categorized by severity, and resolved efficiently. Regular regression testing ensured stability, and clear communication between QA and developers expedited issue resolution.
Test Coverage
Comprehensive testing included integration tests for workflows and end-to-end testing for real-world scenarios. Cross-platform and load testing ensured performance and reliability.
Security Standards
Strict security measures safeguarded sensitive user data, including vulnerability assessments and secure cloud storage. Compliance with data protection laws and continuous monitoring ensured robust data security.
Project Management
Agile Methodology
Used Agile methodology to allow flexible planning and adapt to changes quickly.
User Feedback
Collected user input regularly and made improvements based on it.
Team Collaboration
Developers, designers, and testers worked together closely.
Tools Used
Figma, managed tasks with Asana communicated through Slack.
Scrum Process
Held daily check-ins, planned sprints, and reviewed progress regularly.
Planning
Carefully schedule tasks, assign resources, and set clear milestones to meet deadlines.
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