Esketchers designed and built a fully automated inquiry handling pipeline for a corporate chocolate gifting brand. The client was losing high-value leads due to slow, manual response workflows. We built an end-to-end n8n automation that captures every Shopify inquiry, retrieves relevant product context via RAG, generates a personalised AI draft through OpenAI, logs the lead in Zoho CRM, and queues it for a quick human review all within 15 minutes, around the clock.
AI-Powered Sales Automation for a Corporate Gifting E-Commerce Store
AI-Powered Sales Automation for a Corporate Gifting E-Commerce Store
Problem
Corporate gifting inquiries aren’t simple messages. Each one involves custom branding requirements, quantity tiers, delivery timelines, and often multiple product SKUs making every reply genuinely complex to compose manually.
Every inquiry landing on the client’s Shopify form kicked off the same slow chain: open the dashboard, look up relevant products, draft a personalised reply from scratch, then manually log a lead in Zoho CRM. During peak gifting seasons Q4, Valentine’s Day, and corporate event cycles, the team was overwhelmed. Replies slipped from hours to days. Messaging became inconsistent. High-value leads quietly dropped off.
Solution
Esketchers designed and built an end-to-end n8n workflow triggered the moment a Chocomize Shopify form is submitted. It retrieves relevant product data using RAG, generates a personalised AI draft via OpenAI, creates a Zoho CRM lead, and queues it for a quick sales review all within minutes, without any manual intervention.
Use Cases
Team
Services we offered
Market Specifics
Deliverables
Client Goals
The client needed to eliminate manual bottlenecks in their inquiry handling process and ensure no lead was ever missed even during peak seasons.
Instant Response at Any Hour
Responds to every corporate inquiry within minutes, 24/7 including weekends and peak gifting periods.
Accurate, Personalised Replies
Every response reflects the correct product specs, pricing tiers, branding options, and MOQs for each inquiry.
Automated CRM Logging
Every inquiry is automatically captured and logged in Zoho CRM with full context before a rep opens it.
Scalability During Peak Seasons
Handles any volume 10 or 1,000 inquiries with no drop in response time or quality during peak periods.
Human Control Retained
Sales team reviews and approves every AI-drafted reply before sending, maintaining full editorial control.
Zero Missed Leads
Guarantees no inquiry slips through, regardless of team availability or inquiry volume.
Target audience
Corporate chocolate gifting brand
Individuals
Individuals interested in Gifting Chocolates
Core Features
Real-Time Inquiry Capture
Every Shopify form submission instantly triggers the n8n workflow via webhook no delays or manual checking.
Dynamic Product Context via RAG
Automatically pulls relevant product specs, branding options, pricing tiers, and MOQ details into every AI prompt.
AI-Generated Draft Responses
OpenAI generates a personalised, on-brand reply tailored to each inquiry bulk orders, branding, or delivery questions.
Automatic CRM Lead Creation
Every inquiry auto-creates a fully populated Zoho CRM lead with the original message, product context, and AI draft.
Human-in-the-Loop Review
Sales reps review and approve every AI draft before sending, reducing per-inquiry time to under 2 minutes.
Peak-Season Resilience
The workflow scales to any inquiry volume with no degradation. Whether it’s 10 or 1,000 inquiries in a day, the response time stays under 15 minutes.
Additional features
On-Brand Reply Consistency
Every AI draft follows the client’s tone, style, and product terminology for consistent messaging.
Full Inquiry History in CRM
Each Zoho lead includes the full inquiry context, retrieved product data, and AI reply in one place.
Weekends & After-Hours Coverage
The pipeline runs 24/7 off-hours inquiries get a draft and CRM entry ready for morning review.
Results
BEFORE
✕
4-8 hour response time (24+ hrs at peak)
✕
Manual product lookup per inquiry
✕
Inconsistent reply quality across the team
✕
CRM leads entered manually, often delayed
✕
~20% of inquiries missed during peak volume
✕
30-45 min per reply including CRM entry
AFTER
✓
Under 15 minutes, 24/7 including weekends
✓
Product context retrieved automatically via RAG
✓
AI drafts reviewed and approved before sending
✓
Every inquiry instantly logged in Zoho CRM
✓
Zero missed leads since go-live
✓
Under 2 minutes per rep, per inquiry
Tech Stack
Front-End
Shopify
Open AI RAG
Zoho CRM
N8N
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